Chapter 1244: The battle for the advertising field's top spot

Chapter 1244: The battle for the advertising field's top spot

Translator: Legge Editor: Legge

At Tianxi Purified Water's headquarters.

The company's upper management called for an emergency meeting to discuss countermeasures on how to deal with Family Spring's domination of the market. There were looks of worry and anger on everyone's faces.

The issue had developed too quickly and they'd suffered a heavy loss in recent days. Their market share has fallen dramatically, and going by this trend, it meant their net profits for the year would fall drastically. This was something that they and their shareholders couldn't let happen. And the reason for all of this was not due to their product having a quality issue. Every other bottled water supplier was still selling the same products as before, but Zhang Ye's endorsement advertisement had created a shocking reversal of trends in the industry! The most depressing thing was that Zhang Ye's team had actually come knocking on their doors. They were even approached first as their company's endorsement deal was expiring. However, they felt that Zhang Ye's asking price was too high and thought that he didn't really have a good reputation, so they ignored it and did not even meet with them. Instead, they renewed Jiang Hanwei's contract as their celebrity spokesperson.

8 million RMB a year?

And you even want to call the shots on the advertising proposal?

Anything that we say will not be taken into consideration?

Do you think that you're an S-list celebrity!

Even an A-list big name like Jiang Hanwei was only asking for 3 million a year, and he was willing to do as they said and wouldn't order them around like Zhang Ye had wanted. Although that decision put them in a rather complicated mood, they did not regret it.

"It has been so many days, haven't we thought of any ideas?"

"Family Spring's momentum is too strong!"

"We can't steal the market share away from them!"

"Zhang Ye's advertisement was too good!"

"Boss, what do we do now?"

"You're asking me? I should be asking you! Am I paying you all to do nothing? Our new ad will be on the air soon. Have you all thought of an advertising strategy yet?"

"We did, but none of them work."

At this moment, someone knocked on the door and came in.

"Boss, we've convinced her!"

"You've managed to convince her?"

"Yeah, she's downstairs."

"Quick, invite her in!"

"Boss, who is it?"

"Haha, Li Xiaoxiao has been headhunted by us."

"What?"

"That famous Ms. Li?"

"Wasn't she with BMW China?"

"She left that job."

"She's a god-tier person! A god-tier person of the advertising industry!"

Li Xiaoxiao, female, 32 years old.

—A legendary marketing planner of the advertising field. She handled over a dozen advertising accounts of medium to large corporations in the country and had a proven track record that would amaze anyone. A lot of the advertisements she spearheaded were classics, and she was recognized as the best person in the advertising industry. Of course, that opinion was with the exclusion of Zhang Ye, who was not considered a professional in the industry.

Countless companies had tried to headhunt her, and even many overseas brands had thoughts of getting her to join them. She was a talented individual who was highly sought after by all in the world of advertising. Therefore, no one could understand why she would choose to join Tianxi Purified Water. They knew where their company stood, at least, and didn't think that their advertising director role would be more attractive than BMW China's. If they really had to come up with a reason, then there could only be one possibility!

She wanted to pit herself against Zhang Ye!

She wanted to compete in the same product market with Zhang Ye to determine who was better!

…

Two days later.

As the advertising industry was still worshiping and learning from Family Spring's advertisement, and just as Family Spring was continuing its expansion in the market, something unexpected happened!

Jiang Hanwei's commercial was broadcast on television!

"Six levels of filtration!

"Eight stages of processing!

"Eleven steps of purification!

"Tianxi, the clearest, purest water there is!"

On this day, Tianxi Purified Water came out crushing everything in its path. The advertisement took only a day to boost Tianxi Purified Water's sales by a large extent all over the country. 10%, 15%, 20%, the sales kept climbing until it even rivaled that of Family Spring's!

This was too sudden!

So sudden that even the industry's personnel and Family Spring were stunned!

The advertising field burst into an uproar, but also simultaneously went crazy from the excitement!

"Who came up with Tianxi's ad?"

"It's amazing!"

"They broke down the purification process into numbers? That's had a great effect on the brand's image!"

"I heard from somewhere that it was Li Xiaoxiao!"

"What? It's her?"

"Aiyo, no wonder!"

"The number one goddess of the advertising field has defected to Tianxi?'

"Is she crazy? She could have taken her pick from so many of the other big companies that were after her!"

"Yeah, Tianxi doesn't seem to be the best choice for her to make."

"Unless she wants to try her hand at competing against Zhang Ye?"

"Oh damn, that might be possible!"

"How exciting! This is definitely something to keep our eyes on!"

"Quickly come and see, the gods of the advertising field are fighting! The two greatest gods have finally matched up!"

It was yet another phenomenal advertisement!

Normally, it was very difficult to have one phenomenal advertisement per year, so who could have expected that two such advertisements would make an appearance within the same week of each other? Further, these two advertisements were even for competing brands. This was truly something major!

Zhang Ye vs. Li Xiaoxiao?

The two gods of the advertising field were going to face off against one another?

Instantaneously, the excitement in the entire industry peaked!

"Who do you guys think will win?"

"I don't know."

"Li Xiaoxiao has the advantage. She's a professional."

"That's true. Zhang Ye's just someone who meddles around in every industry that he wishes to. But that's also an achievement in and of itself!"

"Going by results, Li Xiaoxiao has a lot of successful projects to her name."

"But going by effect, Zhang Ye's has had much greater success."

"Let's not blindly analyze this. We're not at that level yet, so it doesn't matter what we say here. Li Xiaoxiao has made her move, so let's just see how Zhang Ye will respond."

…

At Zhang Ye's Studio.

Family Spring's advertising team's manager and team members all came over.

"Teacher Zhang!"

"Have you seen Tianxi Purified Water's ad yet?"

"Please give us some ideas on how to deal with it!"

"The sales of Family Spring Bottled Water have already taken a hit!"

Taken a hit?

How was that possible?

Zhang Ye had been kept busy with work these few days and had too many things on his mind, so he didn't pay much attention to such matters. So he said, "Slow down, what ad are you talking about? Let me watch it first."

Ha Qiqi and the others came over and sit down.

When the advertisement played, Jiang Hanwei's figure appeared.

After watching, Ha Qiqi and the others were all secretly in awe of it. This advertisement was incredible!

Simple!

And back to the basics!

This was definitely not the work of just anyone!

Processing, purification, and many levels of filtration had been put forward, yet how many people would really understand the inner workings of such things? Was this really that difficult? In the water purification industry, how many were not able to achieve this? There could even be others who had a more complicated process than theirs. But that's just how advertisements worked. If you said so? Then people would believe you. Once the public saw it, they would think your purified water was the cleanest of them all and be very reassured. This was the power of advertising.

And it even looked a little familiar?

This commercial was just like Robust Co.'s 27 1 levels of filtration commercial back in Zhang Ye's previous world. The core message was essentially the same.

Zhang Ye looked up and smiled. "Who made this?"

Someone from Family Spring said, "Li Xiaoxiao, a godly person in the advertising field. This ad has impacted our sales greatly, so much so that the higher-ups are unable to sit still. They had us come over to look for you to see what you could do about it. Are we just going to compete normally, or will we fight back, or should we adopt a different strategy altogether? A lot of people in the industry are guessing that Li Xiaoxiao joined Tianxi because…because she wanted to challenge you!"

Challenge me?

Why would she challenge me!

Zhang Ye didn't know whether to laugh or cry.

It was very competitive in the advertising field!

This was a brutal war without smoke, fire, or blood. Everyone would pass each other by, and if you weren't careful, you might just suffer a terrible defeat. It was a place where only the best could survive!

In truth, Zhang Ye already had a "script" in place for Family Spring. Their sales were soaring, and even if Tianxi Purified Water were to come in to take a share of their market, it wouldn't do much to hurt Family Spring. Family Spring's branding had been built up, so it wouldn't matter even if they ignored them. At most, they would just sell fewer bottles of water and lose out on several tens of millions to hundreds of millions of yuan. Zhang Ye didn't have to bother himself with this at all. He had already done a great job for them, as well as fulfilled his part of the agreement with Family Spring.

But he didn't ignore it. He decided that he had to do something about this.

Li Xiaoxiao?

Challenging me?

If I don't respond to the challenge, wouldn't that be uncharacteristic?

Alright then.

As you wish.